After the launch of the Web1 in the nineties, which allowed us to discover the World Wide Web and spread it, the Web 2.0 of the early 2000s has transformed the users of the network into an increasingly active community of the virtual world, through blogs or social networks (Facebook, Instagram, Twitter). The arrival of the Web3 provides for a reversal of the trend and a progressive decentralization of the network, now dominated by the social giants, to give the user a role, once again, as an actor in the process of change. Decentralization will be based, among others, on a now widespread tool, such as blockchain technology, which is accelerating its diffusion also in the world of luxury.
We are only at the beginning; Panerai will soon extend the technology to the entire product range; therefore, by purchasing any Replica Panerai watch, you will receive an associated digital passport. The launch pad project with Radiomir Eilean Experience Edition PAM 1244, which will see owners live a complete experience aboard Eilean sailing along the Amalfi coast, is the beginning of a new chapter for the brand that invests more and more resources huge in transforming a shopping experience that usually ends at the time of purchase, into a fake rolex long-term, ad personam service with high added value.